Corporate Overview


Topme offers the best value for mobile users topping up their prepaid accounts. In exchange for signing up with their social media profiles, users receive subsidized top-ups in the form of free airtime or personalized, relevant & tangible rewards provided by Telco’s, Advertisers and Brands.


Topme provides a way for prepaid mobile users to monetize and receive tangible benefits from their personal data. Topme’s social, mobile top-up service is built on the belief that personal information is personal property; should people choose to share it, they should be compensated for its value.

In partnership with our users, Topme facilitates a real-time value exchange with the ecosystem of Users, Telcos, Advertisers and Brands. Our agnostic technology gives all our partners the ability to identify, understand and make relevant offers to users based on their identity and social context. The outcome is subsized top-ups through personalized advertising & financial rewards which provides our users with the lowest cost method of buying mobile data and accessing the digital world.


Topme is rolling out in 165 countries with 400+ Telco partners and 2000 financial institutions worldwide.

Of the global mobile market, over 4bn users (c.77%) are on prepaid services (90% in emerging markets) requiring the user to continually top-up their account. Prepaid is also the fastest growing Telco segment currently valued at $770bn worldwide.

Mobile devices are the primary method of accessing the internet. Price conscious smartphone users require greater amounts of mobile airtime/ data to accommodate their increasing engagement with their digital/social world. Direct Carrier Billing is the world's most popular payment method for new apps, digital products & services, the use of which requires users to top up more frequently & with higher denominations.

However, being prepaid, most customers are anonymous which means CRM capabilities for Telcos and cost effective marketing opportunities are extremely limited. It would be extremely valuable for Telcos and Advertisers to convert anonymous prepaid customers to well known and engaged users.

Topme provides this unprecedented level of access and engagement via 100% permission based data - in real time.


Our deep understanding of the ecosystem has helped us to bring the right partners and the right technology together so that every player in the mobile ecosystem derives direct benefits and value to their core business from working with Topme - no compromise! Our innovative model allows for:

Rich User Data

  • 100% permission based user data layered with identity and social context
  • Finegrain marketing opportunity and the ability to deliver highly targeted, relevant content - right product, right place, right time

Engagement & Virality

  • Our CX is perfectly aligned with the expectations and needs of a new digital, connected & active social media/network user
  • Our product is social by design rewarding users for sharing, advocacy, word of mouth and engagement

Actionable Analytics

  • We can provide our partners with social media listening & monitoring, data visualization and closed loop net promoter score
  • Dynamic “Voice of Customer” feedback programs lets partners evolve, refine & co-create value based on user needs

Topme facilitates a real-time value exchange with the ecosystem of Users, Telcos, Advertisers and Brands. Say hello to find out how you can benefit!




Ryan has extensive commercial experience in the application of value innovation to create new commercial opportunities, verticals and enter new markets. He has held numerous strategic alliance/partnership consultancy roles for Telecom related organizations in North America, Europe and Asia. Ryan founded Kornerstone a “social commerce” technology platform responsible for the MySpace Mobile Recharge Service in partnership with News Limited, EmergingVentures a consultancy firm providing commercial partnerships for new market entry and served as director for a managed service provider operating in 92 countries. He was founding shareholder and director of global strategic partnerships for SkyNetGlobal one of the first companies in the world to commercialize wireless broadband & completed ASX IPO in September 2000.

Ryan has been involved in the global Telecom markets since 1994 representing IMG, the worlds largest Sports, Entertainment & Management Company where he specialized in international Corporate Sponsorship for the Telecommunication & Technology sectors.



Bryson’s no nonsense commercial approach has been honed by over 15 years in the entrepreneurial space in senior executive positions and as a Director for the last 5. With a background in payments including First Data, CashCard and a degree in psychology aiding his understanding of communications and motivations, Bryson specializes in corporate strategy, governance, product development and solution design.

Company highlights include Kornerstone, which was responsible for the MySpace (Mobile) Recharge program and the latest, where Bryson is an Executive Director - Benojo, is an emerging social platform that increases collaboration between businesses, employees and causes to assist in creating social impact.



Established Expedite Strategy in 2011 as a boutique consulting firm. Prior to that Phil was a Principal of Crowe Horwath’s (5th Largest Accounting Firm in Australia and 8th Largest Globally) within their Corporate Finance division. Phil joined the firm in 1997 and became a Principal of the firm’s Corporate Finance division in 2007.

Phil’s clients have included private and public companies, across a broad range of industries such as healthcare services, food and beverage distribution, IT and communications, manufacturing, and distribution. Phil has acted as lead advisor on a number of successful business sales and mergers for clients in a variety of industries, and has worked on international transactions with businesses in Asia and the United States.

Phil currently works with a number of software and IT companies on their international expansion.



Seb is the CEO of Blue Chilli, regarded by many as Australia's leading technology incubator. With 10 years in the Navy as a weapons engineer and having built, run and sold several startups, Seb's technical and business intuition for startups is simply genius. His passion and energy have earned him awards such as Anthill's 30under30 and the prestigious EY Entrepreneur of the Year. In 2012 BlueChilli ranked third most innovative company in the BRW.

Allan Manuel

Chief Marketing Officer

With a background in health, Allan learnt first-hand the value of thorough research, clear communication and customer feedback. Applying these values to the online-space, he co-founded an e-health startup in 2011. Allan was able to identify a gap in the market and had a vision to create a platform for managing health-related inquiries. He successfully optimised the content marketing strategy, leveraged social media and search-engine marketing to create a sizable user-base.

Allan is an active member in Sydney's Digital Marketing community and helps run courses out of General Assembly. Allan currently advises a range of clients on marketing strategy; from budding entrepreneurs in early-stage start-ups, to senior executives of national companies. Allan specialises in digital and mobile marketing, and brings his experience in analytics, social media and marketing strategy to the TopMe team.

Greg Armshaw

Managing Director, South East Asia

Product and Market entry strategist with in-depth experience of customer focused product development, fiscal management and team leadership. Strong understanding and application experience in leveraging the business benefit of data, the engagement power of great content on social channels and the disruptive influence of mobile.

A digital optimist he believes in the power of technology to build brands and profit, while acknowledging that it takes discipline and the wisdom of the crowd to make sure the technology serves the community as a whole.

Working across Asia since 2006, first from Hong Kong and since 2010, Singapore where he and his family is now resident.