A Social Plastic Recycling Currency
China, Indonesia, Philippines, Thailand & Vietnam dump more plastic into oceans than the rest of the world combined with the vast majority passing through anonymous informal recyclers. However, recyclers are not the only ones struggling with anonymity.
90% of mobiles in South-East Asia (“SEA”) are prepaid and the region boasts the highest usage of mobile wallets and mobile commerce globally. Despite high adoption rates telcos suffer excessive churn rates due to anonymous mobile users who are seeking the cheapest deals.
Topme has partnered with 500+ telcos globally to build a privacy-first, transactional user-data value-exchange and digital identity platform to compete with the walled gardens of Facebook and Google.
In return for prepaid mobile credit and rewards circular economy stakeholders can identify and build a direct relationship and reward their next billion recyclers via Topme.
PET Collected by informal recyclers
mobile users utilising prepaid sims
PET bottles in SE Asia not recycled
annual telco churn rates reached in SEA
The Recycling Answer
The adage, “Data is the new oil,” is nothing new, but it holds double the weight for Topme; prepaid data is at the core of Topme through our telco partnerships. However, with it comes a plethora of other data. Data feeds of recycling information based on geography, demographics, brand preferences and more are all possible through our platform and unlocks potential for new innovative solutions.
Plastic as a Currency
We propose a new currency on the Topme platform earned by recycling; a currency that has significant added value beyond the scope of recycling by being directly tradable for a valued commodity that the worlds highest plastic polluters are dependent on – Connectivity using prepaid data & public utilities.
Know Your Recycler
Topme allows users to build a permissioned profile in return for prepaid credit and rewards. This information can be used by brands, marketers and NGOs to identify and incentivise recycling behaviour at a personal level making recycling more relevant and valued.
Geofencing capabilities can drive behaviour not only at the user level, but also as a community. Supermarket customers, for example, can be encouraged to recycle en-masse through community-based incentives and share credits further increasing the utility of the recycling currency.